Adam Gross is vice president of Developer Marketing at salesforce.com.  At the company, Gross focuses on bringing platform, integration and development technologies to developers, ISVs and companies around the world to build software-as-a-service applications on the Force.com platform and deliver them through the AppExchange marketplace.  This work includes launching the company’s first Web services API, which has grown to become one of the most popular business Web services available, accounting for over 50 percent of all of salesforce.com’s traffic.  Prior to salesforce.com, Adam was an early innovator in the Web services market, serving as Vice President of Product Marketing at GrandCentral Communications (recently acquired by Google).

• 3:45 - 5:00 - Development & Platforms (Judge)

Bipin Sahni is a vice president in Wells Fargo’s Wholesale Banking group.  As the manager of the Wholesale Architecture & CEO-Mobile application development team, Bipin is responsible for providing and setting the direction for the application architecture for the wholesale banking products rendered through our CEO Portal, he also is responsible for application development of the CEO-Mobile channel. Bipin also leads the Research & Development team, which is constantly looking for new technologies, to fill gaps in the technology area. Prior to joining Wells Fargo, Bipin, started out as application developer in India, working for Hexaware InfoSystems and then moved to become the lead for the production databases for Wells Fargo, supporting the wholesale Lob’s.

• 1:45 - 3:15 - Applications (Judge)
• 3:45 - 5:00 - Development & Platforms (Judge)

Charlene Li (Co-Author, Groundswell) is an independent thought leader and analyst on emerging technologies, with a specific focus on social technologies, interactive media, and marketing. She discusses these topics on her blog, The Altimeter.

Charlene is one of the most frequently-quoted industry analysts and has appeared on 60 Minutes, The McNeil News Hour, ABC News, CNN, and CNBC. She is also frequently quoted by The Wall Street Journal, The New York Times, USA Today, Reuters, and Associated Press. She is a much-sought-after public speaker and has presented frequently at top technology conferences such as Web 2.0 Expo, SXSW, and ad:tech. Most recently, Charlene was a Vice President and Principal Analyst at Forrester Research.

• 11:15 - 12:30 - Cloud Management (Judge)

Dave Powers has worked 19 years with the technical administration, architecture and systems engineering involved in large scale enterprise system administration and High Performance Computing.  Dave is currently leading the cloud computing transformation at Eli Lilly and Company and has been actively involved in the analysis, selection and implementation of innovative cloud computing services and technologies and their application to the day-to-day tactical business needs as well as their alignment with the strategic vision of Eli Lilly and Company.

• 11:15 - 12:30 - Cloud Management (Judge)
• 1:45 - 3:15 - Web Services (Judge)
• 9:00 - 10:00 - The Buyer's Wishlist (Panel) (Speaker)

When she's not chasing former Vice Presidents or leaping social networks in a single bound, Ellen McGirt occasionally shows up at her job as Senior Writer at Fast Company magazine. She covers a range of business topics, but never stops looking for the writer’s holy grail: The business ideas - and people - who are changing the world.

McGirt joined Fast Company in February 2007 from Fortune, where she was a senior writer. She was also a columnist and editor-at-large for Money, where she covered a wide variety of health care, consumer, personal finance and investing topics. McGirt has served as a guest correspondent for CNN's American Morning, and has appeared frequently on Good Morning America, CBS Early Today, NBC Nightly News, CNBC, CNN, and American Public Media.

• 1:45 - 3:15 - Web Services (Judge)
• 3:45 - 5:00 - Data Management (Judge)

Gary was named to the 2008 and 2009 Forbes Midas 100 lists honoring the most successful and influential people in venture capital. He focuses on Internet services and software investments. His investments include NexTag, Netli (acq. by Akamai), TimesTen (acq. by Oracle) and KnowledgeNet (acq. by Thompson). Gary currently serves on the boards of Rhythm NewMedia, JasperSoft, Mule Source and Opinmind. He previously served on the board of imeem.

Gary joined Morgenthaler Ventures in 1997. Previously, he served in several roles at Apple Computer, including SVP of Apple's Power Macintosh Division, VP Sales Americas, and Sr. Dir of Marketing for Apple's Pacific division (China, Japan, Asia, Latin America, Canada).

• 10:00 - 10:45 - Cloud Platforms (Judge)

James Urquhart manages cloud computing and data center virtualization marketing for the Data Center Solutions group at Cisco. One of the most respected subject matter experts on the cloud, he is also the author of the popular C|NET Blog Network blog, The Wisdom of Clouds. Mr. Urquhart is a seasoned field technologist with almost 20 years of experience in distributed systems development and deployment, focusing on service-oriented architectures, cloud computing, and virtualization.

• 1:45 - 3:15 - Web Services (Judge)

Jeremy Toeman is an expert in consumer lifestyle technology. Over the past ten years he has designed, built, and marketed numerous award-winning products in the "convergence" space. Jeremy founded Stage Two in October '06, where he and his team advise companies on product design, go-to-market strategy, messaging/positioning, social media, and PR services. Stage Two clients have included Best Buy, Boxee.TV, NETGEAR, Pogoplug, Clicker.com, Bug Labs, DivX, Electronic Arts (EA), Vudu, and others. Jeremy was also a cofounder of Mediabolic (acquired by Macrovision in 2007), a VP at Sling Media (acquired by Echostar in 2007), founder of Legacy Locker, and on the advisory board of numerous startups and non-profits.

• 9:00 - 10:00 - The Buyer's Wishlist (Panel) (Moderator)
• 10:00 - 10:45 - Cloud Platforms (Judge)
• 11:15 - 12:30 - Storage Infrastructure (Judge)

Joe Weinman leads global portfolio strategy and business development for AT&T, the world's largest telecommunications and information technology firm. A 28-year veteran of the company, a prolific inventor and author, and frequent global keynote speaker, he has held a variety of executive positions of increasing responsibility spanning research and development at AT&T Bell Laboratories, marketing, sales, product management, engineering and operations, and corporate strategy and business development.

• 10:00 - 10:45 - Cloud Platforms (Judge)
• 11:15 - 12:30 - Storage Infrastructure (Judge)

John Foley launched InformationWeek's Startup City blog. in 2007, and he has taken Startup City TV to Boston, Pittsburgh, Las Vegas, New York, and San Francisco for an ongoing series of video interviews. John also drives InformationWeek's coverage of cloud computing as Editor of PlugIntoTheCloud.com, a Web site devoted to news, analysis, and opinion on
"the cloud." Since joining InformationWeek in 1995, Foley has covered operating systems, databases, business intelligence, and Microsoft, and he has written dozens of cover stories. He has twice served as Editor of InformationWeek magazine.

• 1:45 - 3:15 - Applications (Judge)
• 3:45 - 5:00 - Development & Platforms (Judge)

Larry Dignan is Editor in Chief of ZDNet and Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

• 3:45 - 5:00 - Data Management (Judge)

Lew Moorman is instrumental in driving strategic planning, product development and new business initiatives for Rackspace. He joined the company in April of 2000 and has served a variety of strategy and marketing roles throughout the company's growth. Before joining Rackspace, Moorman held several positions at the management consulting firm McKinsey & Company, advising a variety of high technology clients on critical strategic issues.

• 11:15 - 12:30 - Cloud Management (Judge)

Dedicated to building stellar communications companies, Maha Ibrahim brings deep operational experience in the telecom industry to Canaan. Maha Ibrahim joined Canaan in March 2000 and focuses on digital media, networking and wireless investments. Known in the industry for her sharp business acumen and focused approach to investing, Maha has worked with some of the nation's smartest entrepreneurs to build innovative companies from the ground up. A thought leader with deep insight into which business models will disrupt the status quo and propel companies to market dominance, Maha is a frequent speaker at digital media and venture conferences.

• 1:45 - 3:15 - Web Services (Judge)

Mark is part of small Innovation Scouting team based in Silicon Valley. Mark’s role is to spot and evaluate innovation that is applicable for own use inside BT or to resell to BT’s customers. BT offers a wide range of products and services globally to enterprises and in the UK to consumers and SMBs. Successful market launches from this innovation scouting process include: Salesforce.com; Netsuite, SugarCRM; Echosign; Genius; Ring Central, Ribbit...

• 3:45 - 5:00 - Data Management (Judge)
• 9:00 - 10:00 - The Buyer's Wishlist (Panel) (Speaker)

Matthew is responsible for the development, management, and marketing of the Google Enterprise product lines. He brings 10 years of enterprise product management, marketing and sales experience to the team, specializing in the business and technology needs of enterprise customers. Prior to joining Google, Matthew was a senior member of the management team for the Computer Industry Business Unit at Trilogy, an enterprise software company based in Austin, TX. He was involved with the creation of Trilogy's product direction and acted as the lead product manager on a number of Trilogy's industry solutions. Matthew holds a Bachelor's degree from Cornell University.

• 1:45 - 3:15 - Applications (Judge)

Michael is responsible for crafting and implementing the partner programs and strategy which will help create a vibrant and successful ecosystem for Windows Azure.  In addition to building the marketing and support programs for Windows Azure, Michael also is responsible for the Windows Azure Marketplace which is geared at helping connect buyers and sellers of services or software designed for Windows Azure. Michael has been with Microsoft for over eight years.  He started at Microsoft supporting the MSN Communications product group (now Windows Live) and was involved in brokering such relationships as the instant messaging interconnection between Yahoo and Microsoft’s public networks.  Prior to Microsoft Michael worked at Yahoo and Disney Online.

• 1:45 - 3:15 - Web Services (Judge)

Mitchell has over 30 years of experience as a CEO of public and private software companies. Most recently, he was Chairman and CEO of Liberate Technologies, a provider of platform software for the delivery of digital services by cable television companies. Previously he was chairman of the board and CEO of Sybase, Inc., and founder and CEO of Powersoft, which merged with Sybase in February 1995. In 1991, Hummer Winblad invested in the company, which became the leading provider of client-server development tools with its flagship product, PowerBuilder. The merger with Sybase in 1995 was, at the time, the most valuable in the history of the software industry.

• 3:45 - 5:00 - Data Management (Judge)

Peter Cohen joined Amazon.com in 1997 and has led numerous strategic technology and business initiatives for the company over the past decade. In his current corporate development role, Peter drives AWS’ strategic investment and acquisition activities.

Launched in July 2002, Amazon Web Services comprises a variety of services including Elastic Compute Cloud, Elastic Block Storage, Simple Storage Service, Mechanical Turk, and Flexible Payments Service. Before joining Amazon Web Services, Peter served as in various technology-related software development roles at Software AG, a German software company. Peter earned his bachelor’s degree in Slavic Languages and Literature from the University of Virginia.

• 11:15 - 12:30 - Cloud Management (Judge)

Rafe Needleman is Editor at large for CNET Networks and Editor of CNET's Webware.com, a site about Web-based products and startups. Rafe has been a technology editor and writer since 1988. His experience and perspective makes him a keen judge of what works and what doesn't. Previously, Rafe wrote Catch of the Day for Red Herring. He has written for Business 2.0, Always On, and Release 1.0. He has also edited several publications, including Byte Magazine, where he was editor in chief.

• 1:45 - 3:15 - Applications (Judge)
• 3:45 - 5:00 - Development & Platforms (Judge)

Rob came to First Round Capital in 2006 from Omidyar Network where he was their first venture investor. He led most of Omidyar Network's initial venture capital deals and later built and ran the technology investing group. Prior to joining Omidyar Network in 2004, Rob was at Palm where he started up their corporate venture fund. While in that role he also managed the strategy effort around Palm OS that led to the spin-out of PalmSource. Rob started at Palm as product manager for the initial device-independent releases of Palm OS. Rob was responsible for the versions of Palm OS on dozens of devices including the initial Treo products.

• 3:45 - 5:00 - Development & Platforms (Judge)

Robin Vasan's has built a solid reputation as a leader through his successful investments in enterprise software, particularly in applications and infrastructure. Most recently he has been focusing on virtualization, security and open source technologies.

Robin currently sits on the boards of Alfresco, Centrify, GroundWork, Informance, TrueDemand and Webroot. Past investments include Akimbi (acquired by VMware), Determina, webMethods, Riverbed Systems (acquired by Aether Systems), Global Logistics (acquired by Oracle and Trigo Technologies (acquired by IBM).

• 1:45 - 3:15 - Applications (Judge)

Steve has worked in business technology in many areas of Enterprise IT, from clinical trials management, financial reporting and payments systems, and identity management to innovation and Enterprise 2.0 collaboration systems.  Besides developing custom applications and implementing off-the-shelf packages, Steve has more recently successfully used Software-as-a-Service as a delivery model for his applications. He has a passion for enabling web-based collaboration, particularly related to idea management and context-based social networks. Before taking the plunge into the world of technology, Steve earned his B.S. and M.S. from the University of Connecticut in Natural Resources, studying fish biology and conservation.

• 3:45 - 5:00 - Data Management (Judge)

Steve Heck is the CTO, responsible for leading the continued development and execution of Getty Images’ overall technology strategy and vision. He oversees the global technology infrastructure to best serve Getty Images’ customers, and explores new business and technology opportunities. Heck brings over fifteen years of information systems-related experience to Getty Images. Prior to Getty Images, Heck was a database engineer for Photodisc in 1996 which was later acquired by Getty Images in 1998. His career at Getty Images includes director of enterprise architecture, vice president of architecture and emerging technologies, and vice president of web technology. Heck assumed his current role in April 2008.

• 10:00 - 10:45 - Cloud Platforms (Judge)
• 11:15 - 12:30 - Storage Infrastructure (Judge)
• 9:00 - 10:00 - The Buyer's Wishlist (Panel) (Speaker)

Mr. Phillpott is CIO for Amylin Pharmaceuticals, a leading provider of drugs for the treatment of Diabetes. Mr. Phillpott has over 20 years of broad experience in information technology and management that includes Fortune 500 and large global manufacturing companies. Prior to joining Amylin, Mr. Phillpott was CIO of Proflowers.com, a high volume e-commerce retailer. Steve was VP of IT for Global Enterprise Applications at Invitrogen(now Life Technologies Corp). Prior to that, he held various leadership positions at companies including Memec(Avnet), Gateway and Qualcomm.

• 10:00 - 10:45 - Cloud Platforms (Judge)
• 11:15 - 12:30 - Storage Infrastructure (Judge)

Sunil joined Battery in 1998 and focuses on investments in IT infrastructure and financial services. Sunil is currently an investor in GreenBytes, Neocleus, Next Investments, and Viridity Software. He has previously served as a director or board observer at CipherTrust, Inc. (acquired by Secure Computing), Netezza Corporation, Storigen Systems (acquired by EMC), @stake (acquired by Symantec) and Storability Software (acquired by StorageTek). Sunil has also been involved with other Battery investments including Cbeyond and Akara (acquired by Ciena). Prior to joining Battery, Sunil worked in the Technology Banking Group at Alex Brown & Sons, Inc., where he worked closely with growth companies in the communications and software industries.

• 11:15 - 12:30 - Cloud Management (Judge)