Under the Radar

Social Media and Entertainment
June 3, 2008 | 8:00am � 6:00pm
Microsoft Campus | Mountain View, CA

Conference: 1 day
Presenting: 40 Startups
Speaking: Top-tier execs from Google, My Space, Fox Interactive, Disney, Forrester Research, William Morris Agency, Wall Street Journal, Fast Company & More!
Attendees: 350
Admission: $695

FACE TIME WITH THE RIGHT DEALMAKERS: PRICELESS

ABOUT UNDER THE RADAR:
Silicon Valley's most effective one-stop shop for networking and deal flow. Under the Radar will showcase 40 vetted and test-driven startups in the entertainment and social media space. Again and again, Under the Radar is deemed by tech dealmakers as the most effective use of time than any other conference today.

WHO ATTENDS?
350 entrepreneurs, VC's, and senior business/corporate development executives from large tech and media companies including: Disney, Fox Interactive, Google, IAC, Microsoft, MySpace, Yahoo, Adobe, AKQA, CAA, William Morris Agency, CBS Interactive, Vivendi Universal, CondeNet, Columbia Pictures, Nielsen and more!

CATEGORIES COVERED:
Social networks, Gaming, Virtual Worlds, Tools, Video, Social Commerce, Publishing, & Community

CONFIRMED JUDGES:
Jack Kennedy, EVP Strategy & Corporate Development, Fox Interactive
Bradley Horowitz, VP Product Management, Google
Joshua Newman, Director - Digital Media, Twentieth Century Fox
Kara Swisher, Co-Executive Editor, Wall Street Journal/All things D
Charlene Li, Senior Analyst, Forrester Research
Dave McClure, Startup Advisor & Angel Investor, 500 Hats
Lewis Henderson, SVP, William Morris Agency
Amin Zoufonoun, Corporate Development, Google
Scott Sangster, Director of Strategic Planning and Development, Walt Disney Internet Group

Jason Oberfest, VP of Business Development, MySpace
Rob Hayes, Partner, First Round Capital
Robert Scoble, Editor, Scobleizer
Chad Kinzelberg, Partner, Scale Venture Partners
Rick Bolander, Partner, Gabriel Venture Partners
Vineet Buch, Partner, BlueRun Venures

PRESENTERS:

33Across - Identifies influential online users
Animoto - Create personalized, professional-quality videos from images and music, offering a new alternative to traditional online photo slideshows
AudioMicro - Stock music and sound effects licensing platform
Aviary -Suite of web-based applications for people who create and a marketplace to sell that content
Comedy.com - aggregated comedy entertainment site
CrowdSPRING - crowdsourcing of creative talent.
Curse - MMO gamer community.
Dizzywood - A virtual world that allows kids to dress up 3D avatars, play games, explore worlds and meet new friends in a safe environment
ffwd - Organized, multi-platform, video content delivered via a browser, with social network awareness, and predictive recommendations.
GumGum - A licensing and distribution platform for online content
Hollywood Interactive Group - A mass casual mmo based on reality TV concepts and Hollywood stardom.
Jacked - Browser-based �second screen� for TV viewers, which provides synchronized content and a real-time interactive experience that complements what they�re watching on TV
Jygy - mobile social networking
Keibi - moderation and classification of user generated content (UGC)
Kosmix - Categorization engine that crawls billions of Web pages in a unique manner to create algo-generated home pages
Lil'Grams - Tracking your babies memories in real time.
Loomia - Social recommendations bridging established social networking sites with media websites
Mochi Media - Provides independent game developers with analytics, distribution, tools and monetization while providing advertisers with turnkey opportunities to reach the one in three Internet users who play online games.
MovieSet - Platform that brings behind-the-scenes filmmaking online, giving fans authentic access through its proprietary toolkit for Producers.
Mytopia -Social gaming community for Web, Mobile, Smartphone and TV
Overlay.tv - video commerce platform that overlays contextual information directly onto online video content
Pikum - A new kind of betting game.
PlayCafe - Online game show network
PutPlace - Media storage all the way from Ireland
Sometrics - Social Analytics and Social Ad Platform

Vusion - HD Quality Video Over the Internet
Xumii - Take all your contacts from your social networks with you � on your phone!

MODERATORS:
Ellen McGirt, Senior Writer, Fast Company
Rafe Needleman, Editor, CNET/Webware
Jeremy Toeman, Marketing Consultant, Stage Two Consulting

EVENT DESCRIPTION:

If you can't beat 'em, buy 'em. No longer is big media trying to compete with the content companies that were stealing the show - instead, they're offering them a premium channel. From YouTube to Bebo and MySpace to Club Penguin, every media mogul, Hollywood tycoon and Silicon Valley innovator wants a piece of this pie.

But even Toto knows we're not in Kansas anymore - technology has changed, business models and ad metrics are being reinvented, and the pressure to turn millions of eyeballs into billions of cash is on. Blink once and they just might get side-swiped by a startup with a better product, a smarter model and, even worse, nothing to lose.