We’re happy to be opening our blog to guest bloggers.  To kick off we have a fantastic piece from Jason Lorimer of CulturaHQ. Let us know what you think!

The Rise of the Creator Economy

I first heard this curious term, “Creator Economy” used on a public radio interview @ NPR with Paul Saffo, a Silicon Valley technologist and well respected futurist.

Months later, I watched @ TED.com as Tim Brown, CEO of IDEO referred ever so eloquently to the change in how brands interact in the future with their customers as:

“The shift from a passive relationship between producer and consumer, to the active engagement of everyone in experiences that are meaningful, productive and profitable.”

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