http://www.vidmetrix.com

As video publishers seek to monetize their content, services spring up on every side to aid them. While video advertising services abound, few focus on providing relevant information to publishers about the performance of their videos.

Vidmetrix is an online video tracking service from leading video viewership rating system, Vidmeter. The site allows publishers and advertisers unprecedented access to information about the performance of their videos across a variety of online video platforms. Data is gathered on everything from: consumer response (buzz reporting) and views (traffic reporting) to how much time users spent watching your video (viewer engagement reporting). With their sight set on providing useful information for online video publishers and advertisers, Vidmetrix has a unique service that is more than worth a look. We sat down with Managing director Bri Holt to discuss what Vidmetrix has to offer:

1. What is your company about? What's your business model?
Vidmeter's goal is to be the online video analytics authority – we want to track what people are watching online, where they're watching it, and how they're responding to it. Our flagship product right now is Vidmetrix, which is a service that allows marketers to see detailed reports on their online video campaigns on their microsites and across 51 major video sharing sites.

2. Why did you start this company?
We've had a lot of experience in online analytics with Dataplain.com, Tracksy.com, and Socialmeter.com. With the explosion of online video, we saw a pressing need for an analytics service to bring ordered information to an otherwise chaotic environment.

3. What's your background?
I've lead the development of many web-based companies including Dataplain.com, Tracksy.com, Engrade.com, Zurpy.com, and Socialmeter.com

4. How do you plan to build a community of users and what is the benefit of using Vidmetrix for video tracking?
We've had extraordinary success in our online PR with the launch of Vidmeter, the YouTube copyright report, the launch of Vidmetrix, and the revamp of Vidmetrix 2.0. We've definitely made a splash in the online video publishing world and we continue to expand our user-base through our one-to-one business development efforts that capture new producers and marketing firms as they enter this quickly-growing field.

5. Have you entered into any partnerships with other companies? How did you go about finding opportunities and negotiating deals?
We have entered into several partnerships. I cannot discuss any in detail at this time. I can say that our PR efforts lead to a massive income of inquiries from the marketing and online video community and we've developed many great partnerships from that.

6. Are you funded? What was the process for you to raise capital? How did you decide what investors to work with?
Vidmeter is largely financially funded by Holt Labs.

7. What does the future look like for Vidmetrix and social media in general?
All I can say about Vidmeter's future is that we're expanding to offer more products in the online video market. As far as social media, you don't need me to tell you that it will grow exponentially over the next few years.

8. What are some of the technologies that make Vidmetrix a reality?
We have patents-pending on our core methodologies, but we don't think of ourselves as a tech company. At our center, we're a professional services company that is built on our relationships with a little bit of technology mixed in.

-Vidmetrix will be presenting at Under The Radar Conference on June 28th in Mountain View, CA. Don’t miss your chance to talk with them about leading edge video analytics and how they’re bringing their technology to market.