Sometrics, a company providing social media analytics and measurement for advertisers, has closed $4 million in second round. The funding was led by Steamboat Ventures with participation from existing investors, the Mail Room Fund and Greycroft Partners.

Ian Swanson, CEO of Sometrics, presented last year at the Under the Radar | Social Media and Entertainment Conference.

Another Under the Radar Alumni Success Story:

Spigit, a Pleasanton-based company providing internal social networks for large companies, raised $10 Million in Series B round. The funding came from Warburg Pincus.
Spigit helps companies to share ideas, maximize productivity, progress in the global economy and connect their employees, customers and business partners.

Spigit was a Grad Circle company at our past UTR | Clarity in the Cloud conference in 2009. Watch CEO, Paul Pluschkell’s presenting at Under the Radar here.

…Are you still Under the Radar? Apply to be considered for Under the Radar: Mobility (on November 19, 2009) or register to attend to be among the first people to meet and land deals with the next wave of disruptive mobile companies.