How to Measure Your On-Demand Sales Success
Thursday, February 18, 2010 | 6:30PM -8:30PM
Trident Capital | 505 Hamilton Ave (Suite 200), Palo Alto
REGISTER!

The myth that SaaS sales drive themselves, and startups don’t need to pour resources into enterprise sales teams has been dispelled.

The sales cycle for enterprise SaaS has proven longer and more expensive than many founders expected and, to add salt to the wound, the on-boarding process can get complex and drawn out too.

Join us on February 18 for a hands-on discussion with veterans of The War for Customers who will give advice for qualifying leads, landing new customers and bringing in revenue (while keeping operational and marketing costs low).

GOT QUESTIONS? You can ask the speakers straight up at the event; or – tell us what you want us to ask!

Evangelos Simoudis, Managing Director, Trident Capital will be hosting the conversation and is looking to emerging SaaS startups to tell him what they want to hear…. So pipe up and have your voice heard. Send your questions his way, and he’ll be sure they get addressed.

SPEAKERS:

Jon Miller, VP of Marketing, Marketo | Marketo landed 110 new customers in Q4 2010… Ask Jon how they stir up demand and manage their sales pipeline.

Tom Dibble, Chief Revenue Officer, Aria Systems | Tom’s responsible for Aria’s channel strategy — ask him about forging relationships with platform partners, systems integrators, and ISVs.

David Vonk, SVP Sales and Business Development, PivotLink | Selling analytics tools to customers like Rossignol and Bauer Nike; ask David about what metrics he uses to gauge success when it comes to identifying and landing new customers.