From video to music and games to news, everyone and their mother is looking for better ways to monetize online content…and it’s starting to pay off.

New monetization models are taking shape as consumers rapidly embrace virtual currencies, micropayments, free to play, premium content. But its not as simple as it sounds… Before you make any moves, you need to understand which model is right for your audience, how consumers behave within the new models, and the key tactics required for successful implementation.

Last week, we took over Zune L.A (if you haven’t hung out in this space – look for any excuse to do so, it’s amazing!) and were joined by 140+ LA entrepreneurs, geeks, media/entertainment execs, VCs and more to have a real talk about hype-free, proven models to monetize.

Check out the video of the panel discussion (moderated by our friend, Jason Nazar) below:

Connect with the Speakers:
- Keith Richman, CEO, Break.com (linkedin profile)
- Paul Yanover, EVP & Managing Director, Disney Online (linkedin profile)
- Larry Fitzgibbon, EVP, Demand Brands/ Demand Media
- Ro Choy, Chief Revenue Officer, RockYou (linkedin profile)
- Jason Nazar, CEO, Doctstoc (linkedin profile)

Who else joined us? Some of the attendees included:
- Omid Ashtari, Creative Artists Agency
- Azat Aslanyan, VP of Technology, MySpace Music
- Don Dodge, Emerging Business Team (Collaboration), Microsoft
- Yaosh Ho, Director, WW Digital Media, MGM
- William Quigley, Managing Partner, Clearstone Venture Partners
- Ophir Tanz, CEO, GumGum

And more. Be sure to join us next time!

And thanks again to our sponsors: CoreObjects, Manatt Phelps and Phillips LLP, Microsoft BizSpark, Clearstone Venture Partners, GRP Partners, Rustic Canyon Partners, Mailroom Fund, Media Temple and Techzulu.