From Russell Buckley over at MediaWeek:

“If you’re one of those marketers who think this iPhone Apps trend is all very well, but in your heart of hearts a little well…. overhyped, you’re not going to like this story very much as you’re going to have to rethink your world view. Because Pizza Hut’s recent iPhone App has already generated more than $1 million worth of food sales, as well as winning hundreds of thousands of branding points in the form of downloads and free TV exposure.”

At Under the Radar on November 19 in Silicon Valley, big brands and the mobile ad/creative firms behind them will be in the hot seat to answer your questions about what’s working / what’s not working in mobile advertising, branded apps and more.

REGISTER to be part of the conversation (and see mobile startups present before everyone else hears about them.)