Milo launched in 2007 and somehow I have only just discovered it. In case you are still in the dark like I was until alarmingly recently, here’s how it works: Milo users type in their zip code and what they’re looking for, and get an instant list of retailers currently carrying the item and corresponding costs.

Example: I want an iPod Touch and I want it today. I don’t want to go to the Apple Store since it is a zoo with people getting their new iPads and iPhone 4s. I don’t want to run around town shopping for the best deal. I don’t want to call a bunch of places to get salesclerks to check stock and price for me. I want real time results and I want them now. My answer? I go online to Milo.com, type in “iPod touch 3rd Generation 64GB” and my zip code, and poof:

Some results: RadioShack in San Francisco has it in stock for $399.99, Target in Colma has it in stock for $354.99, and ToysRUs in San Leandro has it for $395.95. In short, I’m off to Colma. I am saving $50, and getting my iPod Touch today!

Milo says:
Milo helps brick and mortar retailers convert online browsers into in-store shoppers. We know that actual stores offer what the internet never can—instant gratification and the tangible benefits of seeing a product before you buy it. With Milo, brick and mortar can more effectively compete with e-commerce retailers like Amazon and drive intent-based foot traffic into their local stores.

Milo has a great team facilitating it including Jack Abraham, John Evans, and Ted Dziuba (engineer from Google). It also has some great backing from the likes of Mint.com Founder Aaron Patzer and super angel Jeff Clavier. As far as start-ups go, it’s well on its way.

So… are you gonna use Milo the next time you’re looking for something? Are you convinced, or do you want to stick with window shopping and buying online? Does it help that Milo.com is named after the cute dog shown below?

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