Dealmaker Media

Gaze Into Our Crystal Ball: What Will Mobile Advertising Look Like in 2010?

Posted November 5, 2009 by Jen S. McCabe

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Tired of hearing the same old predictions about in-app advertising and how it’ll be ‘huge’ next year?

So are we. That’s why the Dealmaker team brought together an all star group of marketing powerhouses behind some of the world’s biggest brands to talk candidly about what they’re looking for in 2010… Hear from them on November 19 (register).

We *could* gaze into our crystal ball and try to predict where big spending and brand/mobile/entertainment is headed, but figured we’d get a more realistic picture by asking execs from Nike, Coca-Cola, VW, Gap, McDonalds and more about their mobile innovation wishlists…

MEET THEM AND ASK YOUR QUESTIONS AT UNDER THE RADAR: MOBILITY ON NOVEMBER 19:

Under the Radar: Mobility 2009 will close the day with a candid, up-close-and personal panel including off-the-cuff commentary from these big brands and agencies behind some of the most innovative mobile campaigns of 2009 (including the Gap App, and the recent Volkswagon GTI launch – which was done solely thru a mobile app). We’ll be taking questions live via Twitter (hashtag #utr).

Daniel Rosen, Head of AKQA Mobile
Richard Ting, VP & ECD, R/GA Mobile
Gene Keenan, VP of Mobile Services, Isobar
Stefan Olander, Global Director Brand Connections Nike
Tara Scarlett, Coca-Cola Co.
Mark Silva, Principal & Founder, Real Branding

Hear and take an active role in how mo-ad will evolve – register now for Under the Radar!



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