CrazyEgg: Web Analytics Tool With a Killer User Interface
Posted June 26, 2007 by admin
Founded: 2006
Headquarters: Irvine, CA
Management Team: Hiten Shah, CEO and Co-Founder, Aneil Weber, Co-Founder
Investors: Self-funded
Partners: Deals with large hosting companies
Customers: 40,000
Competitors: Clickdensity / Clicktale
Analytics, more than anything, have become the best tool aiding in the monetization of content. Simply put, the more you know about your consumer/reader/user the better you are at serving them. Thus, analytics services provide the equivalent to market research for internet companies.
Crazy Egg brings a bit of panache to the exceedingly boring traffic analyzing industry. One of their most notable features is the Heatmap function which allows you to see where the most traffic flows as if you were using ultraviolet rays at a crime scene. This allows a quick view of how visitors use your website. Their Confetti feature is also worth a look. Confetti better develops users understanding of their visitors interactions with their website. The system tracks everything from which operating system and browser users are using to how much time passed before users clicked a link. The visual interface Crazy Egg provides is far superior to the dull charts and graphs of other analytics sites and proves to be much easier to use.
