Contest: 10 Free Tickets to Under the Radar. Ask the Mobile Brands
Posted November 12, 2009 by Jasmine Antonick
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With Google’s recent acquisition of AdMob (an Under the Radar past presenter) for $750 Million – the mobile marketing world is once again a-buzz proclaiming 2010 the Year of Mobile (again..).
But what does this acquisition mean? At Under the Radar, we get to ask that exact question during our end of the day panel with Nike, Coca-Cola, AKQA, Isobar and R/GA (see bios below)!
At Under the Radar, we get to ask that exact question during our end of the day panel with Nike, Coca-Cola, AKQA, Isobar and R/GA (see bios below)!
If you could ask the people holding some of the LARGEST mobile marketing budgets in the world candid questions about their mobile strategies, insights/experiences and forecasts on the market next year – what would you ask?
The 10 most thought-provoking questions will be rewarded with a FREE ticket to the conference!
Submit your questions as a comment below (include you email in the provate contact form so we can contact you). DEADLINE: Friday, November 13 6pm PST
Speakers:
Moderator: Mark Silva, Principal & Founder: Real Branding
Daniel Rosen: As Founder and Head of AKQA Mobile, Daniel has been behind some of the most notable mobile campaigns that have received international recognition, for brands including: Nike, Gap, Coke, Smirnoff, McDonald’s and Visa. He is frequently called upon by the industry for insights into mobile marketing from Cannes Lions to Mobile World Congress.
Gene Keenan, Isobar: Gene has been working in the digital space for the last 8 years leading the cutting edge of marketing innovation as Isobar’s VP of Mobile Services. In this role, Gene has won numerous Aegis Globe awards for his innovation and has been the recipient of industry awards including an MSNEMMY for his work on Adidas.
Richard Ting is VP & Executive Creative Director of R/GA’s Mobile and Emerging Platforms Group, where he focuses on creating integrated interactive user experiences across the web, mobile, and physical space. In his 8+ years with R/GA, he has worked with Avaya, Nike, Nokia, J&J, T-Mobile, and Verizon Wireless.
Stefan Olander, Nike: In his current role as Global Director Brand Connections he oversees the functions of Advertising, Digital Brand, Media, Content and Business Affairs for the entire Nike Brand.
Tara Scarlett, Coca-Cola. Tara is the Senior Manager of Consumer Relationship Marketing and Precision, focusing on engaging consumers in fun and meaningful ways through mobile marketing.
Special Thanks to our very generous sponsors, Qualcomm, Gunderson Dettmer, Nokia, RIM, Samsung, Ericsson and Microsoft are offering 10 lucky people a chance to win a free ticket to Under the Radar on November 19, 2009 at the Microsoft Campus in Mountain View Ca.
Jebb Dykstra
November 12th, 2009
Do you believe the new report that Twitter followers and other mobile platforms DON’T object to ads on their mobile device? Will the users put up with ads on their mobile devices from well-known brands w/o serious backlash?
Phil Weinstein
November 12th, 2009
With the advent of GPS and compass features in smart phone devices like the iphone, it is now possible to do very specific targeted marketing. For example – With Yelp’s augmented reality feature it would be possible to say something like “Thirsty? There’s a Coke machine fifteen feet to your left.” But using these features requires early adopters that are comfortable using these tools. How do you see the bigger brands expanding the use of these sophisticated mapping technologies to an audience that may not yet fully understand how to use these tools. In other words “How do you market to my mom?”
Mike
November 12th, 2009
What do you see as the biggest advantages (geo location, built-in payment system, hypertargeting, etc.) and disadvantages (privacy & permission, fewer standards, etc.) of mobile advertising in the near future? And how do you see your companies using this relatively new advertising medium?
Sean Tierney
November 12th, 2009
Something I’ve never been able to reconcile is the difference between the promise of geo-targeted mobile ads and the reality of what people really want. As a smartphone user I don’t want SMS coupons to flood my phone as I walk down the street passing by establishments. And everyone I talk to agrees about this. What (if any) are the realistic scenarios you envision in which people will tolerate what is essentially location-triggered spam?
Sean
Ramin
November 12th, 2009
On its surface Mobile seems like it’s only about portability and instant access to the web.
But it’s also about things that weren’t possible till now. Like notifying users of interesting events (via push), real-time sharing with one’s peers, and (with the GPS) hyper-local targeting. Are any of the panelists thinking about some of the deeper, more engaged uses of mobile. And what other interesting uses do they foresee with all these technologies at their disposal.
Jari
November 12th, 2009
I’d be interested to hear thoughts from the big brands in regards of mobile marketing and discovery of physical products, that lately we have seen kind of “ethical consumption guides” in form of mobile apps, product barcode scanners to find sustainably made products, crowdsourced data like yelp, carrotmob type of business reward model, find & compare prices, where to find the same product cheaper etc etc. Do you see these apps as competition or partnership opportunity?
katrina
November 12th, 2009
As the demographic of first time mobile device users gets younger and younger (and increasingly tech savvy) how do you plan on reaching this demo effectively and authentically via mobile marketing?
Eric
November 12th, 2009
How do you view *true* contextual mobile advertising, where you are giving people a singular offer that is temporal, actionable and provides data points to further enhance the business in a virtuous cycle?
Are the building blocks in place or are we still waiting for some things to be solved?
katrina
November 12th, 2009
As the demographic of first time mobile device users gets younger and younger (and increasingly tech savvy) how do you plan on effectively and authentically reaching this demo via mobile marketing?
Eric
November 12th, 2009
How do you view a *true* contextual mobile advertisement where you provide a singular offer that is temporal, actionable and data point into a virtuous cycle that can grow the business.
Are the building blocks in places today or what has yet to be built?
Saurabh Garg
November 12th, 2009
This is a question more for Coca-Cola and other similar lifestyle/consumer brands out there – What’s the best strategy to use ad-based mobile apps to increase brand awareness? A lot of companies have simple applications that are more like mini-games, but end up raking bad reviews due to shoddy implementation and lack of a definitive purpose/utility. Simply displaying a logo in an iPhone app is not a good idea. How should companies aspiring to get their brand into the lucrative app store formulate their plans?
Shannon Clark
November 12th, 2009
As representatives of some of the biggest brands of the past – Nike, Coke, the many companies AKQA works with etc, how are you looking at incorporating mobile advertising/brand placement into your ongoing branding efforts?
For example has Nike looked at Brand placement/sponsorship of mobile fitness/sports applications? Has Coke looked at ways to build on a century of branding into mobile experiences? (Coke’s tradition of holiday ads comes to mind perhaps)
Certainly there will be mobile advertising which seeks to spark immediate actions – probably incorporating geotargeting – but how are you looking at building long term brand value as attention & activity shifts even more to the mobile space?
Steve
November 12th, 2009
Mobile screens are small, SMS and mobile data aren’t free, and phones are more personal than even PCs/laptops/netbooks. Mobile marketers risk brand damage without opt in from consumers. What value proposition over/above the rather unimaginative couponing will drive consumers to opt in to mobile marketing?
Gabriel Ortiz
November 12th, 2009
Is Apple actually keeping Flash down because it has more powerful application potential? Or is it really because Flash drains battery life through heavy processes? Also, is the CS5 for iPhone application development actually gonna be allowed? Apple has the final say on iPhone apps, so will there be some sort of alienation for Flash for iPhone app developers?
Sorry about the 4 parter, but this issue is really confusing and not so clear cut yet.
Alvin
November 12th, 2009
1) For mobile applications, will it be App Stores or web based? If web based, there is no barrier to competition or market entry.
2) Between Smartphones, cloud services and advanced TVs, what percentage of people will not bother with computers in 10 yrs?
Justin
November 12th, 2009
How long before the handset is obsolete?
juan
November 12th, 2009
As mass market consumer products firm, are you really happy with mobile advertisment so dependant of the device platforms?
Don’t you prefer rich formats able to be used even in mass market “feature phones”, and with possible interactivity?
Are you planning to join forces with GSMA and try to push together mobile services as RCS (Rich Communication Suite) that can deliver huge, usable and massive adoption experience to mobile advertisment ?
Jeff Boudier
November 12th, 2009
According to Double Click and Dynamic Logic, video ads beat Flash ads 5 to 15 fold when it comes to brand favorability, aided brand awareness and purchase to intent. Yet simple Flash ads were served 9 times more than Rich Media (video) ads in 2008.
When it comes to mobile, Flash ads often can’t even be served.
Will mobile advertising opportunities weigh in a switch of advertisers budgets from Flash to Rich Media?
(sources and background: http://blog.stupeflix.com/2009/10/advertisers-forget-flash-focus-video/)
Dimitri
November 12th, 2009
How are the large brands embracing Mobile TV? What are the critical success drivers for mass adoption of Mobile TV? What kind of current and future Mobile TV interactive services would have broad consumer potential? Can a consumer freemium subscription model win between mobile network operators, broadcasters, content owners and advertisers?
Richard
November 12th, 2009
1) Mobile advertising based on target geographic, demographic can already be achieved through polling of GPS and user ID of mobile handsets. However, can advertising based on user behavior ever be achieved? How?
2) What is the ultimate vision to LBS marketing? Is SMS the only mean to achieve to maintain the company’s brand and the customers?
Jon
November 12th, 2009
Will the full potential of geo-location and mobile advertising ever become a reality (in light of privacy issues, among others)? If so, what will it take to get there? If not, what will the future look like?
Jose Luis
November 12th, 2009
I think with all the information we can get combining social networks, geolocation, Internet searches, bluetooth proximity detection, etc. we are able to know very precisely the current interests of one person and send him/her very focused marketing and offers about what he/she needs and when he/she needs it.
Do you think people is ready to receive such a precise advice and they will accept it or on the opposite they will be scared (”how the hell they know I want to buy an expensive, european car?”) and they will reject this kind of marketing? Is people ready to accept that the advertisers will be able to know you desire something even before you realize you really want it?
Jamal Ashraf
November 12th, 2009
What do you see as the leading factors of why now is the time for mobile? Is it largely due to the widespread adoption of powerful devices such as the iphone? What are you as marketers/brands doing to take advantage of the surge in momentum within the space today and what is the significance of this paradigm of paradigms?
MJ
November 12th, 2009
All of you use your mobile devices probably hundreds of time each day. How has your own personal experience as a heavy daily consumer of mobile media affected your enthusiasm for the current mobile trends? If you could talk to Steve Jobs, or the head of a mobile phone company, what would you encourage them to do, in order to make your thoughts a reality?
Pietari
November 12th, 2009
As young founders of silicon valley companies without formal training or education in advertising, what can we bring to the table that would excite you to partner with us?
Flash Website Builder | Not What You Respected: new media webSites for the digital age.
November 12th, 2009
[...] Will be given a chance to ask the panel my question and meet some VC guys there. find link here: http://www.undertheradarblog.com/blog/contest-10-free-tickets-to-under-the-radar/ My hope is to get through to someone who can see the value of my concept. [...]