Dealmaker Media

Get Ahead of the Viral Video Curve

Posted September 2, 2010 by Clare Jacobson

I have a friend who is always the first to find and post obscure and hilarious videos to her Facebook page. The videos she posts inevitably go viral and get things like UrbanDictionary words named after them: i.e. Double Rainbow. My question to her is always, “Where could you possibly have found this video of… (example: Mariah Carey’s ‘Touch My Body,’ turned into the endlessly amusing: ‘Tuts my Barreh?’) Well, today, I think I may have figured out her secret: BuzzFeed.

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BuzzFeed is a ‘trends’ aggregator that uses a web crawler and human editors to find and link to popular stories around the web. In other words, they find what’s cool first and let us check it out first. Very VIP don’t you think? When you go to BuzzFeed, you will see a variety of priceless content on its way to going viral.

In their own words:
We feature the kind of things you’d want to pass along to your friends: an outrageous video that’s about to go viral, an obscure subculture breaking into the mainstream, a juicy bit of gossip that everyone at the office will be talking about tomorrow, or an ordinary guy having his glorious 15-minutes of fame. And when you read BuzzFeed, you’ll always know the movies, music, and products that are on the rise and worth your time.

(BuzzFeed was launched in 2008 by Jonah Peretti and John S. Johnson and is based in New York. They have received nearly $12 million dollars in funding from RRE Ventures, Founder Collective, Ron Conway, and others.)

So… go check it out, have a few good laughs, vote for what you think is going to go viral, and for the first time, be proud of being ahead of the viral video curve.

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