Blogtronix

Founded: 2005

Sector: Office 2.0, Intranet/Extranet Knowledge Management

Headquarters: San Francisco

Management: Vassil Mladjov, Founder and CEO and George Athannassov, Founder and COO

Funding: Angel

Secret Sauce: Remember portal software circa Y2K? The idea of a single sign-in, all-in-one, server-sucking intranet/extranet? Works great if you’re a bank! Luckily, for the rest of us, the corporate-controlled portalworld never really took over; what’s not so great is that email is still the main way people share information.

Blogtronix is an integrated suite of tools – combining blogs, wikis and document management – available as SAS, software and as a secure appliance. Multiple subgroups can collaborate with each other and/or with other groups. RSS feeds (and filters) can be customized so changes travel in real time. Community building, both internally and externally, functions as a by-product of the work you are already doing. And it supports video.

Great product, pretty obtuse website – you sort of can’t tell what Blogtronix is without the screencast tour. What’s obvious is the business sense behind the product architecture – the opportunities for enterprise, education and SMB application are massive. Blogtronix is prepared to challenge Intel Suite Two’s many-apps-to-one and Microsoft Sharepoint/MOSS, too, by being compliance ready and usage monitoring friendly – and built on .NET.

Seen and Heard: Let’s not forget the trade journals: CMS Wire reports “Unsurprisingly, Blogtronix’s CEO, Vassil Mladjov claims Intel’s SuiteTwo is “no big deal”. And he has some rights, if a well vested interest, in doing so.”
Scoble adds: “Blogtronix, has built a white-label turnkey “Channel 9” for your company.”